Olfactory Design: The Underestimated Sense
Besides colour and sound we focus on the appropriate fragrance, which influences people decisively. Think of a delicious pasta dish at your favourite Italian restaurant. Our sense of taste has the ability to distinguish between sweet, sour, bitter and salty.
The sense of
smell subconsciously manages and influences sensations, well-being and temper.
Therefore, when entering a room thousands of scents are perceived, analysed and
assigned in a matter of seconds. This stimulates our memories and feelings.
Integrate the most sensitive sense into your marketing conception!