Multi-sensory Marketing
Based on the results of a previous survey a considered holistic concept is composed which suggests multi-sensory measures and improvements with respect to the overall marketing strategy should be taken. This could build the basis for a successful cue-management.
Analysis of the Target Groups
Taking into account the latest findings in brain research the wishes, needs and moral concepts of the defined target groups are identified and compared with the present company’s image. How does the costumer view the brand/company? What are the differences between your self-perception and the consumer’s ideas? An innovative and successful cue-management considers the various needs and wants of the target costumers, attaches the right core values to the brand and communicates them in every respect.
Interior Design and Ambience
The concept includes the main criteria of ideal shop design and the psychological aspects of room perception:
- Ideal shop design
- Room psychology and perception
- Positioning of shelves and goods
- Usage of materials and effects
- Decoration
- Colour design
- Proposals for an optimal light design
- Ideal orientation system (including the mental maps of the costumers)
- Right technical solution for product information at the POS
- Defining and finding the right content
Olfactory Ambience
- A holistic olfactory concept
- Proposal of basic fragrance compositions in accordance with the brand or defined goals
- Neutralising bad smell in problem zones
- Technical solutions
Acoustics and Sound Design
Acoustics
- Research for equipment
- Acoustic solutions
- Providing technical solutions taking into account the interior and corporate design guidelines
Content
- Defining sounds, tones and compositions on the basis of modern psychological aspects
- Pieces of music in accordance with the brand values