Interior & Colour Design
Many facets of interior design are already consciously planned and used in the design of the point of sale. However, the architects focus primarily on visual solutions, which are inherently overflowed with information and impressions by tools of marketing communications. Therefore, to be successful it is necessary to take less utilised trails.
Interior Design
Interior design is more than just impact of light, aspects of colour or the traditional lore of Feng-Shui. It is rather the skill to create harmony in a room as well as to communicate atmosphere and company specific messages in an equal measure. This can already begin with the decision of the owner and the orientation of the building or with arrangements to enhance the level of energy at the point of sale.
Colour Scheme
Colour is not tangible and persistent; colour is a perception in the sense organ of the contemplator. Colours are visual feelings and cause recognised and measurable states. Furthermore, they play great roles as signals, design features and instruments for behavioural control. Every colour has a meaning. The effect of each colour is defined in its context. In other words, the impact of the various colours depends on the correlation of its perception. This results in the fact that the context is crucial whether a colour is sensed as pleasant and accurate or as inaccurate and tasteless.